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5 TikTok creators to look out for in 2022

Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...

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How to Integrate Influencer Content into your Social Strategy

It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...

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Working With TikTok Creators: What You Need to Know

By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...

Influencer Marketing in 2020: Authenticity

Nearly everyone experienced lockdown at some point in 2020, and the upshot from that is that consumers went online in their droves. A...

How To Write A Powerful Influencer Brief

The Blogger Programme believes that an influencer brief is a key component of any influencer marketing campaign, as it's how you...

Instagram is Now Recognising and Flagging Fake Content

In 2019, Instagram released a feature that filtered out comments and flagged them for being inappropriate. Through applying AI-powered...

How To Make Great Content For IGTV

IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...

What Do Brands Look For In Influencers?

Do you want to attract more brands? TBP has put together a list of things that attracts brands to influencers, and, you will quickly...

Affiliate marketing in 2020

What is Affiliate Marketing? Affiliate marketing is an up-to-date version of traditional commission selling. An affiliate marketer will...

Impressions vs Reach: Which is more important?

Increasing your engagement levels on instagram is key to growing as an influencer, but when looking at your statistics, is reach or...