It isn’t difficult to see that TikTok wants longer videos on its platform. In the summer of 2021, the platform announced that it would be...

Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...

No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...

Short-form video is becoming an increasingly competitive space amongst social media platforms. It seems like not a month goes by without...

With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...