For marketers that want to increase brand recognition, there are few places out there with higher levels of engagement than TikTok. Pair this with the ease and low cost with which brands can create a beneficial presence on the platform and it is hardly surprising that it is fast becoming the favourite social media platform for many marketers.
Yet, with TikTok being a relative newcomer to the social media landscape, at least compared to other players such as Facebook, Instagram and Twitter, there is still much confusion among marketers on the best ways to approach benefiting their small businesses on the platform.
Luckily, TikTok has recently launched its ‘Follow Me’ experience which promises to help SMBs grow their TikTok presence and get the most from their activity. This guide tells you a little more about TikTok’s Follow Me experience and how you can get involved.
TikTok for Small Business
With over 1 billion global active monthly users and engagement rates which far surpass other leading social media platforms, a large percentage of your target audience is likely both present and active on TikTok.
This is just part of why small businesses should seriously consider marketing themselves on the platform.
In addition, TikTok allows brands to take a more casual approach to social media content. Unlike other platforms, where branded content is typically polished, it is largely more acceptable to publish unedited footage on TikTok. This is especially true of content that gives a ‘behind the scenes’ look at your business.
This approach allows small businesses to lean into their individual personalities, build their brand and also will enable them to compete with the big players in their industry.
What is Follow Me?
Follow Me is a dedicated personal guide that helps small businesses to grow on TikTok. The guide has been set up by the TikTok team and can be joined by any business that is interested in getting more from the platform.
When you join the Follow Me program you will be able to access coaching from other small businesses and TikTok professionals. You can also access exclusive opportunities, as well as dedicated resources that have been created to support small business growth.
Follow Me will lead you through everything you need to know about marketing your small business ok TikTok, ranging from getting set up and posting quality content to the best ways to engage with your audience and drive sales.
How Much Does TikTok’s Follow Me Cost?
TikTok’s Follow Me education series has been created by TikTok to help small businesses get the most from the platform. Their goal isn’t to make a profit from the series, but to bring more brands onto TikTok.
So, joining and partaking in Follow Me is totally free.
How to Register for Follow Me
To register for the Follow Me experience you can simply follow this link. You will need the following details to sign up:
First Name
Last Name
Email
Company Name
Industry
Once you have filled out your details you will be notified of the next course available to you.
TikTok’s Follow Me: Summary
It is clear that TikTok is a great place for small businesses to reach and engage their target audience. The new Follow Me initiative is a smart way for brands that want to benefit from the platform to learn the very best ways to do it.