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Instagram Paid Partnership Vs Collaboration Posts - When to use them
A great way for brands and influencers to work together on Instagram is through paid partnerships and collaboration posts.
Daren Mann
May 3, 20232 min read


How To Become An Influencer & How To Monetise Your Content
What is an influencer? An influencer, also known as a social media influencer or sometimes a content creator, is someone who leverages...
Daren Mann
Apr 27, 20234 min read


Does Size Matter as an Influencer?
Influencers and content creators have completely evolved over the past decade, and now, quite literally anyone on these social platforms...
Daren Mann
Apr 5, 20232 min read


The Rise of Virtual Influencers
By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...
James Watts
May 20, 20224 min read


What is the Right Balance Between Organic and Sponsored Content?
Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...
Owain
May 6, 20224 min read


5 Tips for Creating a Killer Influencer Brief
A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
Owain
Apr 28, 20224 min read


Reactive Marketing: Working With Influencers
No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...
Owain
Mar 22, 20224 min read


The Importance of Engagement Benchmarking in Influencer Marketing
Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
Owain
Feb 11, 20223 min read


Instagram Subscriptions: The Future of Content Monetisation?
With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...
Owain
Feb 8, 20224 min read


TikTok: The Next Generation of Brand Collabs
Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...
Owain
Feb 1, 20224 min read


5 Influencer Marketing Trends to Watch in 2022
If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...
Owain
Jan 6, 20223 min read


The Psychology Behind Influencer Marketing
It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...
Owain
Dec 27, 20213 min read


How to Source the Right Influencers for your Brand
Influencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...
Owain
Dec 20, 20214 min read


5 TikTok creators to look out for in 2022
Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...
Owain
Nov 23, 20213 min read


How to Integrate Influencer Content into your Social Strategy
It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...
Owain
Nov 17, 20214 min read


Working With TikTok Creators: What You Need to Know
By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...
Owain
Oct 25, 20216 min read


How To Make Great Content For IGTV
IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...
izzi1759
Dec 22, 20203 min read
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