Owain6 days ago4 minThe Rise of Virtual InfluencersBy its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...
OwainMay 64 min What is the Right Balance Between Organic and Sponsored Content?Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...
OwainApr 284 min5 Tips for Creating a Killer Influencer Brief A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
OwainMar 224 minReactive Marketing: Working With InfluencersNo longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...
OwainFeb 113 minThe Importance of Engagement Benchmarking in Influencer MarketingManagement consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
OwainFeb 84 minInstagram Subscriptions: The Future of Content Monetisation?With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...
OwainFeb 14 minTikTok: The Next Generation of Brand Collabs Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...
OwainJan 63 min5 Influencer Marketing Trends to Watch in 2022If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...
OwainDec 27, 20213 minThe Psychology Behind Influencer Marketing It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...
OwainDec 20, 20214 minHow to Source the Right Influencers for your BrandInfluencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...
OwainNov 23, 20213 min5 TikTok creators to look out for in 2022 Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...
OwainNov 17, 20214 minHow to Integrate Influencer Content into your Social StrategyIt should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...
OwainOct 25, 20216 minWorking With TikTok Creators: What You Need to KnowBy now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...
-Dec 22, 20203 minHow To Make Great Content For IGTVIGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...