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    The Rise of Virtual Influencers
    Owain
    • 6 days ago
    • 4 min

    The Rise of Virtual Influencers

    By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...
    3 views0 comments
     What is the Right Balance Between Organic and Sponsored Content?
    Owain
    • May 6
    • 4 min

    What is the Right Balance Between Organic and Sponsored Content?

    Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...
    5 views0 comments
    5 Tips for Creating a Killer Influencer Brief
    Owain
    • Apr 28
    • 4 min

    5 Tips for Creating a Killer Influencer Brief

    A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
    8 views0 comments
    Reactive Marketing: Working With Influencers
    Owain
    • Mar 22
    • 4 min

    Reactive Marketing: Working With Influencers

    No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...
    63 views0 comments
    The Importance of Engagement Benchmarking in Influencer Marketing
    Owain
    • Feb 11
    • 3 min

    The Importance of Engagement Benchmarking in Influencer Marketing

    Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
    46 views0 comments
    Instagram Subscriptions: The Future of Content Monetisation?
    Owain
    • Feb 8
    • 4 min

    Instagram Subscriptions: The Future of Content Monetisation?

    With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...
    48 views0 comments
    TikTok: The Next Generation of Brand Collabs
    Owain
    • Feb 1
    • 4 min

    TikTok: The Next Generation of Brand Collabs

    Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...
    7 views0 comments
    5 Influencer Marketing Trends to Watch in 2022
    Owain
    • Jan 6
    • 3 min

    5 Influencer Marketing Trends to Watch in 2022

    If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...
    90 views0 comments
    The Psychology Behind Influencer Marketing
    Owain
    • Dec 27, 2021
    • 3 min

    The Psychology Behind Influencer Marketing

    It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...
    37 views0 comments
    How to Source the Right Influencers for your Brand
    Owain
    • Dec 20, 2021
    • 4 min

    How to Source the Right Influencers for your Brand

    Influencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...
    33 views0 comments
    5 TikTok creators to look out for in 2022
    Owain
    • Nov 23, 2021
    • 3 min

    5 TikTok creators to look out for in 2022

    Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...
    17 views0 comments
    How to Integrate Influencer Content into your Social Strategy
    Owain
    • Nov 17, 2021
    • 4 min

    How to Integrate Influencer Content into your Social Strategy

    It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...
    6 views0 comments
    Working With TikTok Creators: What You Need to Know
    Owain
    • Oct 25, 2021
    • 6 min

    Working With TikTok Creators: What You Need to Know

    By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...
    37 views0 comments
    How To Make Great Content For IGTV
    -
    • Dec 22, 2020
    • 3 min

    How To Make Great Content For IGTV

    IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...
    30 views0 comments
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