The Rise of Virtual Influencers
By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...
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Owain
- May 6
- 4 min
What is the Right Balance Between Organic and Sponsored Content?
Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...
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Owain
- Apr 28
- 4 min
5 Tips for Creating a Killer Influencer Brief
A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
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Owain
- Mar 22
- 4 min
Reactive Marketing: Working With Influencers
No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...
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Owain
- Feb 11
- 3 min
The Importance of Engagement Benchmarking in Influencer Marketing
Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
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Owain
- Feb 8
- 4 min
Instagram Subscriptions: The Future of Content Monetisation?
With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...
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Owain
- Feb 1
- 4 min
TikTok: The Next Generation of Brand Collabs
Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...
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Owain
- Jan 6
- 3 min
5 Influencer Marketing Trends to Watch in 2022
If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...
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Owain
- Dec 27, 2021
- 3 min
The Psychology Behind Influencer Marketing
It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...
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Owain
- Dec 20, 2021
- 4 min
How to Source the Right Influencers for your Brand
Influencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...
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Owain
- Nov 23, 2021
- 3 min
5 TikTok creators to look out for in 2022
Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...
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Owain
- Nov 17, 2021
- 4 min
How to Integrate Influencer Content into your Social Strategy
It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...
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Owain
- Oct 25, 2021
- 6 min
Working With TikTok Creators: What You Need to Know
By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...
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- Dec 22, 2020
- 3 min
How To Make Great Content For IGTV
IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...
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