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  • Writer's pictureDaren Mann

Does Size Matter as an Influencer?

Influencers and content creators have completely evolved over the past decade, and now, quite literally anyone on these social platforms with enough influence and engagement can become an influencer.

But the question is, does size matter?

The Content Creator Tiers

Key Differences Between Small and Larger Influencers

More followers = More Pay:

The trend for influencers and their following is the more followers they have, the more they’re likely to get paid per collaboration. Tribe, the influencer marketing platform offers the following ball park ranges of charges per post:

3k-10k: £50-£100 per post

10k-25k: £100-£180 per post

25k-50k: £180-£250 per post

50k-100k: £250-£350 per post

100k+: £350 + per post

Less Followers = Higher ROI

When it comes to small influencers, they still offer the opportunity to gain huge ROI. This is due to the fact that most smaller influencers tend to have a much bigger engagement rate and still spend a lot of time curating content for their brands, but they receive a much smaller amount per post.

When we’re thinking about size, does it actually matter? Judging by what we’ve discussed above, no. When working with influencers, rather than focusing on their size, it could be a good idea to dive deeper into their analytics to research things such as their engagement rate, quality of content and relevance to your brand.

Pay has been increasing, but not for everyone

Instagram is still one of the most favoured platforms for influencers and content creators for brands to collaborate with. Overall it seems that advertisers have decided to decrease their spending on larger Macro and low mid-tier influencers and increased their spending on smaller Nano, Micro and Mid-Tier influencers. The rates for both Micro and Mid-Tier influencers have increased by up to 80%.

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