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  • Writer's pictureDaren Mann

TikTok Stories: Why should you start using them for your business?

At this point in time, almost every social media mobile app has some kind of story functionality. So it’s no surprise that TikTok has joined the bandwagon with the new TikTok Stories feature.

So, what are TikTok Stories exactly, and why should you start using them for your business? We have the answers to those questions right here. Let’s find out.

What are TikTok Stories?

TikTok Stories are a new feature on the Tiktok platform that allows you to share videos for up to 15 seconds on your profile that disappears after 24 hours.

Although TikTok Stories may look very similar to other story features on other platforms, some things set them apart from the rest of the pack.

When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. Better yet, TikTok Stories include a comment section embedded in the post. While Instagram Stories only allow viewers to reply to a story privately, TikTok offers another place to keep conversations going publicly.

How to create a TikTok Story

Creating and sharing stories is super simple. Just follow these few steps.

Step 1: To use this new TikTok feature, start out as you would when creating a normal TikTok. Click the “+” sign on your home screen on the For You Feed

Step 2: From there, record Stories content using the Quick camera to capture up to 15 seconds of content per Stories frame.

Step 3: Once you’re happy with your content, you can click “Post to Story” to enable the tool. Content posted to Stories will disappear after 24 hours, inspiring audiences to check on their favourite creators daily and never to miss a thing.

Why should you start using TikTok Stories for your business?

Implementing any new feature on this increasingly popular app is bound to have some hugely positive effects on your brand. But here are some more specific reasons why you should start implementing TikTok Stories today!

Keeping up with the latest updates

The new TikTok Stories feature may not be the most popular feature on the app just yet, but this makes them the perfect place for your brand to experiment! When the algorithm sees that you are engaging with all of the new features available, you’ll more than likely be rewarded with a big boost in reach as opposed to brands who aren’t using them yet!

So don’t be afraid to experiment with features you haven’t seen other brands use yet. It may just mean that you’re one step ahead of them.

Stories are a proven success on other platforms.

Although TikTok Stories are fairly new, the story features on other apps have proven to be hugely successful and are a vital part of many brand's social media strategies. So to treat TikTok Stories any differently wouldn’t be right. Right?

Find new ways to influence

TikTok Stories also present new opportunities for both influencers and brands. After all, there are plenty of ways to monetise this new feature.

A brand could hire an influencer to take over their Stories for the day, or an influencer could charge a brand a lower fee to promote their product on their Stories instead of a full-blown feed post.

More of the short stuff

Most people now just want short bursts of content and value in bigger quantities, and Stories are the perfect way to do this. When it comes to stories, there’s no need to overthink when to post them and there’s no need to worry about cramming to much info to them either.

Need help managing your TikTok? And Grow your TikTok presence alongside your other social channels? Get in touch with us to see how we can help here!

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