Social media is a constantly evolving and growing space where almost half of the world's population is active on platforms to stay up to date with the latest trends and posts.
Whilst you can post and manage posting on your socials manually, this can turn into an extremely tedious and time consuming task. Not only this, but you need to ensure that you’re posting at the right times and days to capture the attention of a wider part of your audience.
As a result, software providers have come up with solutions to make social media scheduling and posting more manageable. You can design and bulk schedule multiple posts at once using social media scheduling software platforms.
These platforms allow you to schedule out your content at the best times for your audience, leaving you more free time to create and share more content!
Here are our top 5 Social Media Scheduling Tools for 2023.
Hootsuite is a social media scheduling tool mainly used by enterprise-level agencies. It is comparatively a complex tool to use. Hootsuite has been around in the social media market for a very long time, with over 16 million users worldwide.
It supports scheduling social media posts on popular platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Youtube. But there’s one major drawback.
Hootsuite plans are pricey. Small businesses can’t afford this tool. So, we recommend checking out other user-friendly Hootsuite alternatives mentioned in this blog.
Pricing: £39/month billed annually
Sked Social is an Instagram first, all-in-one visual marketing platform for businesses, brands, and agencies to create, store, find and use their social media marketing content online – whilst collaborating with staff and partners. If you’re looking for social media management software that saves time and increases ROI, then Sked is the one thing you need.
With Sked, you can write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. Sked was designed from the ground up to help you visually plan your social media content, giving you an unfair advantage over your competitors.
From the social media calendar, hashtag manager, and visual feed planning features, Sked ensures you leave no stone unturned before you hit “publish”. With Sked’s hashtag manager, you can create and save hashtags and Instagram username mentions to be used in your social media posts.
Pricing: Plans start from £16/month billed annually
SproutSocial has robust scheduling features. It helps you plan and execute your strategy with a visual calendar, compose posts, including visuals, in-app, and choose the perfect time using real-time analytics for optimal engagement. Content suggestions and approval workflows help ensure your curation and approval process work smoothly. A pause button lets you respond to emergencies. Compatible with Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn.
Buffer is loved by its user community. It works well with social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Another great feature of Buffer is its WordPress and Chrome integrations. Want to schedule social media posts on the go? No worries, Buffer also supports iOs and Android.
Pricing: Plans start from £0/month which comes with the most basic scheduling tools
Sendible is a social media management tool designed with strong publishing capabilities. It’s well suited to small businesses and agencies alike.
When it comes to scheduling, Sendible offers an easy-to-use content calendar that can help you and your clients get a clear idea of what posts are due to be published.
You can publish individual posts, or in bulk, which is perfect for agencies that are scheduling content far in advance for their clients. You can also create post queues that will allow you to schedule and publish posts on your client’s social media accounts with consistency.
Sendible also features extensive analytics and reporting features which makes it easy to track and evidence results when managing client campaigns. Not only that, but you can measure brand sentiment using the social listening tool.
All in all, it’s the perfect tool for agencies managing social media campaigns for multiple clients.
Pricing: Plans start from £18/month (billed annually)
Now it’s time to choose what scheduling tool suits you best, and start scheduling and watch how quickly and effectively it will change your social media strategy!
Looking to schedule out your TikTok content? Check out our blog on how to do exactly that here.