OwainMay 204 minThe Rise of Virtual InfluencersBy its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...
OwainApr 284 min5 Tips for Creating a Killer Influencer Brief A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
OwainMar 224 minReactive Marketing: Working With InfluencersNo longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...
OwainFeb 113 minThe Importance of Engagement Benchmarking in Influencer MarketingManagement consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
OwainFeb 14 minTikTok: The Next Generation of Brand Collabs Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...
OwainJan 63 min5 Influencer Marketing Trends to Watch in 2022If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...
OwainDec 27, 20213 minThe Psychology Behind Influencer Marketing It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...
-Dec 22, 20203 minAffiliate marketing in 2020What is Affiliate Marketing? Affiliate marketing is an up-to-date version of traditional commission selling. An affiliate marketer will...