The Rise of Virtual Influencers
By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...
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Owain
- Apr 28
- 4 min
5 Tips for Creating a Killer Influencer Brief
A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
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Owain
- Mar 22
- 4 min
Reactive Marketing: Working With Influencers
No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...
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Owain
- Feb 11
- 3 min
The Importance of Engagement Benchmarking in Influencer Marketing
Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
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Owain
- Feb 1
- 4 min
TikTok: The Next Generation of Brand Collabs
Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...
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Owain
- Jan 6
- 3 min
5 Influencer Marketing Trends to Watch in 2022
If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...
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Owain
- Dec 27, 2021
- 3 min
The Psychology Behind Influencer Marketing
It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...
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- Dec 22, 2020
- 3 min
Affiliate marketing in 2020
What is Affiliate Marketing? Affiliate marketing is an up-to-date version of traditional commission selling. An affiliate marketer will...
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