OwainApr 284 min5 Tips for Creating a Killer Influencer Brief A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...
OwainFeb 113 minThe Importance of Engagement Benchmarking in Influencer MarketingManagement consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...
-Nov 30, 20203 minImpressions vs Reach: Which is more important?Increasing your engagement levels on instagram is key to growing as an influencer, but when looking at your statistics, is reach or...